How it works
From market movement to useful outreach.
MarketStrike starts with things companies are actually doing: hiring, expanding, launching, buying, moving, restructuring or changing suppliers. It turns that movement into account research, a commercial angle, and a clearer reason to make contact.
Outbound should start with context, not a spreadsheet.
A list can tell you who fits your ICP. It rarely tells you why now. MarketStrike is designed to spot the commercial movement that makes an account worth looking at today.
Market movement
The system watches for observable changes: new locations, hiring patterns, funding, product launches, technology shifts and operational pressure.
Account context
Each signal is connected to company research so the outreach angle is based on something commercially useful, not superficial personalisation.
Relevant action
The result is a prioritised account, a "why now" explanation and a suggested angle that gives the conversation a reason to exist.
A simple system, built to stay useful.
Five steps from market observation to a prepared opportunity pack.
Choose the market
Define the segment, geography, company type, buying context and signals that would actually matter.
Watch for movement
Monitor public and structured sources for signs that a company is changing, expanding, hiring, launching or reconfiguring operations.
Research the account
Build a short account brief that explains what changed and why it might create a problem, opportunity or buying trigger.
Build the angle
Translate the signal into a practical outreach reason: what to say, why now, and what problem the conversation should open.
Build the outreach pack
The output is an opportunity pack: account context, the "why now", best contacts found, email and LinkedIn copy, discovery questions, assumptions and a suggested follow-up sequence.
Not another way to automate bad outreach.
Not a scraped list
Lists are only useful when paired with timing and context.
Not fake personalisation
Referencing random details is not the same as having a commercial reason to talk.
Not a black-box lead score
The useful part is the reasoning: what changed, why it matters, and what angle follows.
Not a replacement for judgement
MarketStrike helps prepare better conversations. Humans still decide who is worth approaching.
Want to test this against your own market?
Request a founder-led TripWire scan. Tell us the kind of companies you want to reach and we'll look for the signals that create the strongest reason to talk.
Request a TripWire scan